Contacts
Deliverability
- Spam complaints and how to avoid them
- Why permission from contacts is necessary
- Authenticating my domain with SPF, DKIM and DMARC protocols
- Use my own domain in the sender email address – why?
- Use my own domain in the sender email address – recommendations
- Avoiding spam traps
Laws and Regulations
- Canada anti-spam legislation
- Why permission from contacts is necessary
- CAN-SPAM Compliance
- Setting up double opt-in and getting better quality lists
- After changing my sender's email address: What to do next
- Dedicated sending IP address
Campaigns
- Getting better open rates
- Content strategy
- Email design checklist
- Ideas on how to create the first template
- Avoiding “noreply@” Email Addresses
- Using text and images in emails